Guides/how to embed google reviews on website

How to Embed Google Reviews on Website (No-Code, Fast)

Step-by-step guide to add Google reviews to your website using a no-code widget. Paste a Google Maps link, publish, then embed anywhere—without loading Google scripts on customer sites.

What you need before you start

Google Reviews widget preview

You only need one of the following:

  • A Google Maps link to your business profile (recommended)
  • A Google Place ID (advanced)

GizmoSauce fetches and caches reviews server-side, so your visitors don’t load Google scripts just to see reviews.

Step-by-step: embed Google reviews on your site

  1. Open the editor: /get-widget/google-reviews
  2. Use Business Search (or paste a Maps link / Place ID).
  3. Click Fetch Reviews to load a preview.
  4. Pick a layout (grid/list/carousel) and tune your design.
  5. Click Save & Get Code, then copy the embed snippet.
  6. Paste the snippet into your website and publish.

Where to paste the embed code (WordPress, Webflow, Shopify, HTML)

  • WordPress: add a Custom HTML block (or an HTML module in Elementor), then publish.
  • Webflow: use an Embed element; test on a published staging URL.
  • Shopify: use Custom Liquid (recommended) or add the snippet to your theme.
  • Plain HTML: paste the snippet near the end of your page, typically before </body>.

Some builders block scripts in preview mode. If you don’t see the widget, publish first.

SEO + trust tips (important)

  • Show the rating + review count for credibility.
  • Avoid hiding all low ratings—filter spam, not reality.
  • Keep excerpts readable and avoid CLS by reserving space.
  • Enable Schema.org markup (when available) to help search engines understand your ratings.

How this compares to popular embed tools

Platforms like Elfsight and Common Ninja make it easy to publish review widgets—but many tools still rely on client-side scripts for data.

If your priority is page speed and predictable rendering, choose an approach that:

  • Caches reviews server-side
  • Avoids loading third-party scripts on the visitor’s page
  • Reserves space to prevent CLS

That’s the model GizmoSauce targets for Google Reviews.

FAQ

Do I need a Google API key?

No. You provide a Google Maps link or Place ID, and GizmoSauce handles the server-side fetching and caching.

Can I embed Google reviews for free?

Yes—you can publish a widget on the free plan. Paid plans unlock higher limits and advanced controls.

How often do reviews refresh?

By default, GizmoSauce uses a cached refresh cadence to control costs and keep pages fast. You can refresh again when the next refresh window is available.